A marketer and earnings

A marketing professional has expertise in many areas of life to help promote a company’s products and services. The success rate of a marketing professional, who analyses consumer preferences, evaluates the competitiveness of other firms and creates unique solutions, determines how much a business earns.

What kind of marketers there are

Internet marketing specialist

His or her area of expertise is the online promotion of products and services. The work is based on the knowledge of all the nuances of targeting and contextual advertising, the peculiarities of social networks and media platforms, the ability to navigate analytics, and to set up messaging in messengers, mailers and sms. Medium and large companies have a whole staff of marketers because of the heavy workload.

SMM marketer

Many businessmen choose social media as their main sales channel. The task of the SMM-marketer is to attract the attention of clients by means of competent content. The targeting and analytics should be set up in a way that he or she is familiar with and understands.

Email marketer

A huge portion of a businessperson’s interaction with consumers takes place through email. The email marketer is the one who determines the effectiveness of the mailings, so he or she needs knowledge in analytics and editing.

Content Marketer

Responsible for driving company profits and customer loyalty by identifying and creating the right content for social networks, blogs, podcasts, media, mailing lists and videos. This job is best suited for producers, editors and analysts.

Product marketer

Works in conjunction with IT company developers to raise the profile of a product in order to promote it in the market. He has a huge responsibility and requires knowledge of analytics, communications, strategic positioning and implementation of new features.

Marketing analyst

Commercial success is inextricably linked to numbers and analysis. The marketing analyst profession requires a combination of mathematics, marketing and programming. As well as the ability to work with advertising tools, SEO optimization basics, HTML and CSS, Pytho, R, DAX languages.

Marketer’s profitability

The salary of a metropolitan marketer differs from that of a specialist. In any case, even at the beginning of your career you can count on a decent income. If the starting salary of a marketing specialist in Europe starts at $4,000. After a year, it increases approximately twice – $8,000 and more. Successful marketers with 3-5 years of experience move into management with an income of more than $10,000.

One of the advantages of this profession is the possibility to work remotely. This allows provincial marketers to interact with employers in Moscow in order to generate increased profits. Therefore, it doesn’t matter where you are located at all as long as you have the necessary knowledge and skills to benefit the company. Despite attending meetings in an online format, in as little as a year a marketer’s salary will rise to $6,000.