How to Make Money by Creating Digital Products for Notion, Obsidian and Tana

Creating and selling digital products for tools like Notion, Obsidian, and Tana has become one of the most accessible and sustainable ways to earn income from home in 2025. These tools are widely used by professionals, students, and creators for productivity, planning, and knowledge management. Whether you have experience in UX, writing, organisation, or education, monetising your skills through templates, guides, and databases can offer long-term passive income with minimal investment.

Understanding the Market Demand for Personal Knowledge Management Tools

In 2025, Notion, Obsidian and Tana have firmly established themselves as leaders in personal and professional knowledge organisation. Notion continues to dominate team workflows and visual planning, while Obsidian’s markdown-powered local storage attracts writers and coders. Tana, with its advanced tagging and AI structuring, has carved a niche among knowledge workers who value automation. Each tool has a distinct user base with specific needs, and this opens a variety of monetisation opportunities.

Customers are actively searching for custom templates for journaling, academic note-taking, second brains, business CRMs, and content planning. Guides that teach users how to build these systems or integrate them with external tools (e.g., Google Calendar, Zapier) are in high demand. Digital databases, like curated learning libraries or productivity dashboards, are also popular among learners and coaches.

When you understand what users of each tool value most — such as visual clarity in Notion, backlinking in Obsidian, or dynamic structuring in Tana — you can design products that solve real problems. Marketplaces like Gumroad, Ko-fi, and Etsy, alongside communities on Reddit and X (formerly Twitter), are full of customers ready to pay for quality digital products.

Where to Research Product Ideas and Validate Demand

Before creating any product, spend time analysing what’s already selling. Sites like Notion Everything, Obsidian Roundup, and Tana community forums are rich with user-generated requests and shared templates. Look for content that’s outdated or lacking detail, and create something better. Social listening tools like TweetDeck or even YouTube comments under “Notion setup” videos can help you spot unmet needs.

Validation is key. Create a free version of your product or share a beta with early adopters on Discord, Reddit, or specialised subreddits like r/Notion and r/ObsidianMD. Use feedback not only to improve the product but also to refine how you explain its value. Testimonials and screenshots of positive use cases increase conversion rates later on.

Don’t underestimate direct communication. Running polls, asking questions, and sharing behind-the-scenes development progress can attract your first buyers and build loyalty. Your first ten customers are more likely to come from engaging with communities than from search traffic.

What Types of Products You Can Sell and How to Price Them

Digital products for Notion, Obsidian, and Tana fall into three main categories: templates, guides, and databases. Templates are ready-made setups for productivity, project tracking, personal finance, or even travel planning. Guides usually explain how to build systems from scratch or provide deep insights into workflow optimisation. Databases are pre-filled collections — think idea banks, course syllabi, book lists, or blog content calendars.

Prices vary depending on complexity, usefulness, and perceived value. A simple Notion habit tracker template might sell for £5–£10, while an advanced content planning system with built-in analytics could go for £30–£50. Guides that solve niche problems (e.g., academic writing workflows in Obsidian) can command £20 or more. Subscription-based databases with regular updates — for instance, SEO toolkits or AI prompt libraries — are increasingly popular.

Use tiered pricing strategies. Offer a free basic version to attract leads, then upsell the premium edition. Bundling related products (e.g., a Notion budget tracker + a financial goals planner) often increases cart value. Always include a clear product description, GIFs, or Loom walkthroughs to build trust.

Tools to Help You Design and Deliver Digital Products

You don’t need to be a developer to succeed. Most tools come with export or share features. For Notion, create a public link or duplicateable page. Obsidian allows you to zip a vault or share a template via GitHub. Tana supports workspace duplication for template sharing. Make sure everything is well-documented and includes clear setup instructions.

Use Canva for designing covers and mockups. Loom or Screen Studio for recording walkthroughs. For delivery and sales, Gumroad, Lemon Squeezy, and Payhip are reliable and easy to use. Link these with email marketing tools like ConvertKit or MailerLite to capture leads and sell directly to your audience.

Automate wherever possible. Use Zapier to send customer emails post-purchase, or Notion API integrations to update databases in real-time. The more polished your delivery, the fewer support queries you’ll receive — and the more professional your brand will appear.

Building a Long-Term Strategy: Audience, Content, and Passive Income

Instead of trying to go viral overnight, aim to build a consistent presence. Share your product development process on X (Twitter), LinkedIn, or YouTube. Post weekly tips about your niche, workflow examples, and mini-guides. Use Medium or a personal blog to write in-depth tutorials and case studies that rank on Google.

Email lists are still one of the most powerful channels. Offer a free template or checklist in exchange for a subscriber. Then send regular updates about new releases, beta tests, and behind-the-scenes insights. When your audience trusts you, they are far more likely to buy from you repeatedly.

Consider affiliate partnerships and collaborations. Recommend tools you use (like Obsidian plugins or Tana extensions), and earn commission through affiliate links. Collaborate with other creators to cross-promote products. The more visible and helpful you are, the more sustainable your business becomes.

Legal and Ethical Considerations for Product Creators

Always respect intellectual property rights. Don’t sell or repurpose someone else’s content. Even if you modify it, you must have permission. Use only royalty-free icons, illustrations, and design elements in your templates. If you’re working with code snippets or third-party content, double-check licensing.

Provide refund policies, disclaimers, and GDPR-compliant data collection statements if you’re selling to EU customers. Include these clearly on your sales page. Make sure your checkout process is secure and that you offer receipts or invoices for every transaction. Transparency builds trust.

Finally, be honest in your marketing. Don’t overpromise results or mislead customers about the functionality of your templates or guides. Deliver what you say you will. Integrity is your strongest long-term asset in digital product sales.