What is the SMM profession

SMM marketers are archrivals thanks to the skillful promotion of advertisers’ social media pages, which are considered to be one of the main channels of interaction with the audience.

Areas of work for an SMM manager

While a novice can limit himself to the maintenance of official communities, a professional must work through each of his steps:

Strategy development

Data analysis. Gathering information about the target audience and competitors.

Preparation of a content plan. Based on the data collected, prioritizing posts for a given timeframe.

Creating content

Writing engaging texts that benefit consumers and match the brand style.

Visual addition to text content in the form of a competent selection of photos, pictures, audio, video.

Promotion

Targeting allows you to quickly spread advertising designed for a particular audience, showing ads to people who share similar characteristics: age, gender, nationality, interests, occupation, etc.

Distribution of content to advertising platforms and communities. This includes commenting – leaving comments on third-party resources on behalf of the client.

Integration with bloggers. Requires the ability to find suitable beauty bloggers and negotiate with them for advertising posts with a given company’s products in order to reach the greatest number of users.

Involving affiliate sites with similar content in partnerships for mutual PR. 

Create attractive viral content consisting of memes, flash mobs on social networks, and videos.

Interactive

Interacting with the audience with prompt responses to questions and comments, and participation in general discussion.

Processing of comments. The SMM marketer needs to monitor and verify all information left by visitors, with the aim of clearing the page of spam, insults, and blocking violators of community rules in a timely manner.

Eliminating negativity and preventing information attacks. The specialist has to politely and accurately respond to comments with false or negative information, providing hard evidence of his or her own correctness.

Analytics

At the beginning of community management activities, it is important for the manager to analyze visitor activity, expressed in changes in the number of followers, growth of likes, reposts, and comments.

The effectiveness of the promotion is assessed by analyzing the effectiveness of the advertising campaigns. This allows you to adjust the plan for further promotion.

Drawing up a report based on the information obtained, showing the increase in the involvement of the audience, the results of advertising campaigns and financial costs.

SMM – a profession of the future

A promising profession is subject to continuous improvement due to the introduction of innovative digital trends. Thus, the SMM-worker will remain in the thick of events associated with the emergence of new advertising technologies and trends. The dynamic activity of companies in social networks is caused by production necessity. Therefore, SMM marketers will continue to be in high demand.